Campaign Management Guide

Learn how to manage and optimize your advertising campaigns effectively.

Dashboard Overview

• Campaign performance metrics
• Budget tracking
• ROI analysis
• A/B testing results

Performance Monitoring

Key metrics to track:

• Click-through rate (CTR)
• Cost per mile (CPM)

Optimization Strategies

1. Budget Optimization

   • Allocate budget to best-performing ads
   • Adjust bids based on performance

2. Creative Optimization

   • A/B test ad creatives
   • Analyze engagement metrics
   • Update underperforming ads

3. Targeting Refinement

   • Review audience insights
   • Adjust targeting parameters